The Lalit Suri Hospitality Group is the first hotel chain among more than 300 organisations in the world to adhere to UN standards for LGBTQIA+ at work. Leading the way forward, the group is redefining set society norms to contribute to an inclusive and diverse society since years.
The Lalit Suri Hospitality Group is the first hotel chain among more than 300 organisations in the world to adhere to UN standards for LGBTQIA+ at work.
The PureLove Loyalty membership card is launched by Malavika Sangghvi with Shweta Shetty and Dalip Tahil at Press Club of India, Mumbai
The PureLove Loyalty Cards was also given to activist Ashok Row Kavi.
The Lalit is a safe, gender agnostic place. We endorse #PureLove and welcome everyone to work without any discrimination on the grounds of gender, sexual orientation, caste, colour, religion or physical abilities. We respect individual choices and celebrate diversity!

For The Lalit Hotels, Diversity means:
• Working towards Gender Parity & Equity
• Embracing the LGBTQIA+ community
• Empowering people with disability
Having worked with several marginalised communities, Mr. Keshav Suri launched #PureLove campaign. The campaign provides platform to people from all walks of life, in particular, women, acid attack survivors, people with disabilities and the LGBTQIA+ community, to come forth, share their experiences, seek emotional support and find economic opportunities for themselves. The Lalit Suri Hospitality Group is committed towards empowerment of women. The group has 40 percent of women representation at board level while 50 percent at the senior management level.
The group has also signed ‘”The Valuable 500″, putting disability inclusion on our business leadership agenda. Through #PureLove campaign, we are able to create a safe space where everyone can bring their authentic self to work. The campaign not only created awareness but also is continuously helping people get employable skills, job opportunities and enabling people to live their lives with dignity.
The Membership opens doors to an exciting world of benefits at all the Group Hotels in India for stay, dining,spa, and other hotel experiences.
Pure Love Loyalty Card
Pure Love Membership opens the doors to an exciting world of special privileges at our hotels, restaurants, rooms and other hotel facilities in India.
As a valued member, you are entitled to an array of benefits which include:
Food Privileges:
20% discount on food bill when dining alone
50% discount when dining with one other person
33% discount when dining with two other person
25% discount when dining with three other person
20% discount when dining with four or more other person
Beverage Privileges:
A flat 20% Beverage discount will also be available in the participating restaurants & bars
Happy Hours at participating Bars from 6.30 pm – 8 pm on all days except during promotions & special events

Other Privileges:
20% discount at The Lalit Boulangerie in the participating hotels, where available
20% discount while using the beauty parlour & barbershop, where available
20% discount available on alcoholic Sunday brunch in participating hotels
Regular card discounts applicable on non-alcoholic Sunday brunch in participating hotels
20% Gym Membership, Gym day use, Pool day use, kitty Su/Kitty Ko
Accommodation Privileges:
10% discount on the best available rate. This discount can be availed on a maximum of two rooms during a stay.
Source: https://purelove.thelalit.com/
ameerul.hasan@thechangemakers.page