United Arab Emirates, 5 November 2026: Sport Spirit Fed (SSF) Chief Executive Officer Adil Memon represented the organisation as a panelist at the ASBU BroadcastPro ME Summit 2026, joining industry voices from broadcasting, media and entertainment.
His participation put the business of sport on the agenda of a forum focused on the technologies, content strategies and commercial models shaping how audiences watch and engage with content. Sports rights remain among the most valuable assets in broadcasting, and rights holders, broadcasters and investors are reassessing how live sport is produced, distributed and monetised.
Announcing the appearance, SSF said it believes strong sports intellectual property, compelling storytelling and broadcast innovation create new opportunities to connect with fans and build lasting value. The organisation framed its work around sports, entertainment, fan engagement and investment.
Memon’s participation signals SSF’s intent to take part in discussions on how sports content is produced, packaged, distributed and monetised. The organisation has not yet shared details of the panel topic, session timing or co-panelists.
The summit brings together the broadcast and media community of the Middle East region. It is organised in association with the Arab States Broadcasting Union (ASBU). Its programme covers the technologies, content strategies and commercial models shaping how audiences watch and engage with content.
Memon’s presence puts the business of sport on that agenda. Sports rights remain among the most valuable assets in broadcasting, and broadcasters, leagues, federations and investors are all reassessing how live sport is produced, distributed and monetised across screens and platforms.In its announcement, SSF said it believes that strong sports intellectual property, compelling storytelling and broadcast innovation create new opportunities to connect with fans and build lasting value.
The organisation described its focus through four themes: sports, entertainment, fan engagement and investment.SSF said it was proud to have its CEO represent the organisation at the forum.
Why it matters
Sports IP is increasingly central to broadcaster strategy and audience growth.
Fan engagement is moving beyond the live match to storytelling and multi-platform content.
Investment interest in sports properties continues to link rights holders with media partners.
editor@thechangemakers.news
