Emirates takes Dubai’s vision of tomorrow to the skies, launching Museum of the Future custom A380 livery

DUBAI, UAE, 4 May 2022: Emirates has today revealed a new custom A380 livery dedicated to Dubai’s newest architectural icon and centre for pioneering concepts and ideas, the Museum of the Future.

Dubai’s newest iconic landmark will be emblazoned on 10 A380s

The first Emirates A380 (A6-EVK) to sport this exciting new livery, takes flight tomorrow to Los Angeles. As its nine other aircraft siblings roll out of the dedicated Aircraft Appearance Centre at Emirates Engineering over the coming weeks, Emirates’ Museum of the Future A380s will be deployed on routes to Europe as well as key Arab regional cities.

This initiative underscores the airline’s unwavering commitment to support Dubai’s vision as the leading city of the future, a hub for innovation and testbed for emerging technologies. It also crystallises the UAE’s 50 years of development and progress.

The seven storey, pillarless, torus-shaped Museum of the Future, dubbed as the ‘world’s most beautiful building’, has become one of Dubai’s definitive design marvels, and aims to inspire the world to imagine the possibilities of tomorrow, featuring mesmerising installations and futuristic experiences. The building’s ring forms a void to represent unknown and undiscovered knowledge.

Emirates’ Museum of the Future A380s will be deployed on routes to Europe as well as key Arab regional cities.

The Museum will also act as an incubator for scientists, thinkers and researchers to bring their bold ideas and visions of the future to life, especially across areas like sustainability, outer space, health, and other critical global challenges. It will also be a platform to trial and demonstrate the latest technological discoveries, with prototypes that will continually evolve from emerging start-ups and established technology enterprises.

The ring shaped, Arabic calligraphy encapsulated building encircles both sides of the aircraft, and features the message ‘Journey to the future’ across the fuselage, covering a total of 336 sqm on the A380. The façade is decorated with quotes from His Highness Sheikh Mohammed bin Rashid Al Maktoum. The airline will produce 10 A380 liveries in total, which will fly across close to 30 destinations around the world in the coming year, carrying the museum’s message of creating a better future, now.

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Arabian Travel Market to focus on aviation and the future of transport

The Middle East’s aviation industry is expected to expand at a compound annual growth rate (CAGR) of more than 6 percent during the period 2022-27, according to data from research firm Mordor Intelligence. The news comes as the global travel and tourism community prepares to gather in Dubai for Arabian Travel Market (ATM) 2022, which will take place at Dubai World Trade Centre (DWTC) from Monday 9 to Thursday 12 May.

The Middle East’s aviation industry is expected to expand at a compound annual growth rate (CAGR) of more than 6 percent during the period 2022-27

Although the recovery estimated for international passenger traffic is gradual, Mordor Intelligence shows that the Middle East’s private and domestic aviation segments remained resilient during the pandemic and are continuing to display signs of growth.

Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said: “The latest market analysis suggests that budget carriers such as Air Arabia Abu Dhabi and Wizz Air Abu Dhabi will drive demand for new narrow-body aircraft during the coming years.

“The Middle East’s aviation sector has also witnessed high demand for private travel during recent years, thanks to corporations and high-net-worth individuals (HNWIs) opting for business jet and helicopter journeys during the pandemic,” she added.

‘The Future of Transport’ session, held in conjunction with the Global Travel & Tourism Resilience Council, will explore new and emerging modes of transport – such as hyperloop systems, driverless vehicles, next-generation aircraft and space travel – with the potential to revolutionise how we move from A to B

“As such, the Middle East’s aviation sector will represent a major focus at ATM 2022, thanks to a dedicated session on the ATM Global Stage, plus a number of related events and forums throughout the event. We also look forward to exploring long-term opportunities related to the future of transport,” she added.

On the second day of ATM 2022, ‘Airlines Evolving for the Future: Hear From the Industry Leaders’ will address pandemic-related challenges faced by the industry. Moderated by John Strickland, Director of JLS Consulting, speakers including Tony Douglas, Group Chief Executive Officer of Etihad Aviation Group and Adel Abdullah Al Ali, Board Member and Group Chief Executive Officer of Air Arabia, will also share insights into opportunities and likely structural change within the aviation sector as its recovery continues.

Later the same day, ‘The Future of Transport’ session, held in conjunction with the Global Travel & Tourism Resilience Council, will explore new and emerging modes of transport – such as hyperloop systems, driverless vehicles, next-generation aircraft and space travel – with the potential to revolutionise how we move from A to B. Moderated by Sarah Hedley Hymers, Editorial Director in the Middle East for Connecting Travel, speakers will include Kuljit Ghata-Aura, President – Middle East, Turkey & Africa at Boeing; Kata Cserep, Vice President and Global Managing Director – Aviation at ICF; and Karime Makhlouf, Chief Commercial Officer at Royal Jordanian.

“Market leaders such as Emirates, Etihad, SAUDIA, Qatar Airways and others also reflect a positive longer-term trajectory for the sector,”

“Market leaders such as Emirates, Etihad, SAUDIA, Qatar Airways and others also reflect a positive longer-term trajectory for the sector,” added Curtis.

In October 2021, Etihad announced it had raised $1.2 billion as part of the first regional sustainability-linked loan (SSL) to include environmental, social and governance (ESG) metrics. The deal’s terms were tied to targets to reduce CO2 emissions, increase corporate governance and promote female participation.

In November 2021, Emirates announced a major retrofit programme which will see 52 of its existing A380 aircraft fitted with Premium Economy cabins and other enhancements, signalling its optimism for industry recovery and the return of travel demand. The following month, Emirates received delivery of its 123rd Airbus A380 superjumbo jet, despite the outbreak of the Omicron variant.

More recently in January 2022, Boeing revealed that it had won a major order from Qatar Airways worth $34 billion at list prices. The order includes the purchase of 25 Boeing 737 Max 10 jets along with options to buy 25 more. Qatar’s national airline also signed an order for 34 Boeing 777X models, with options to buy 16 more.

Meanwhile in the kingdom, Saudi Arabian Airlines (SAUDIA) is reported to be mulling an order of more than 100 aircraft from either Airbus or Boeing, according to Mordor Intelligence. The carrier aims to grow its fleet to 250 aircraft by 2030.

Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department of Economy and Tourism (DET) – formerly the Department of Tourism and Commerce Marketing (DTCM), this year’s edition of ATM will commence on Monday 9 May, following the UAE government’s forward-thinking transition to the Monday-to-Friday workweek,

If you are planning to attend ATM in person, please feel free to post using the hashtags #ATMDubai and #IamgoingtoATM.

To register for ATM 2022, go to https://www.wtm.com/atm/en-gb/enquire.html.

For more news about ATM, you can visit https://hub.wtm.com/category/press/atm-press-releases/.

For general information on this year’s show, please visit wtm.com/atm/en-gb.html.

The ChangeMakers Monitoring

ameerul.hasan@thechangemakers.news

Be one of five lucky winners this Dubai Shopping Festival!

Dubai, UAE: 13 December 2021 – Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is offering five lucky members a chance to become Skywards millionaires this Dubai Shopping Festival. For a chance to take home one million Skywards Miles every week – shop at more than 1,300 retail stores, dine at more than 200 restaurants, enjoy unique attractions at The Dubai Mall, or spend with more than 1,300 Skywards Everyday partners– an app that let’s members earn Miles on everyday spend.

Emirates Skywards is offering five lucky members a chance to become Skywards millionaires this Dubai Shopping Festival.

Become a Skywards millionaire this Dubai Shopping Festival

To enter the weekly draw, customers will need to spend AED 100 or more at The Dubai Mall or Skywards Everyday partners.* Members can also double their chances of winning by simply spending with Skywards Everyday partners at The Dubai Mall.

Every AED 100 spent will qualify as one entry into the draw. The offer is valid on all spends made between 15 December 2021 and 30 January 2022. One winner will be announced every week, starting 3rd January 2022.

Emirates Skywards Credit Card holders can also earn additional Skywards Miles with every purchase made, and 1 Tier Mile for every 4 Skywards Miles earned. The offer is applicable on all participating bank partners across the UAE, Kuwait, KSA and US.* Members can also earn even more bonus Skywards Miles on tax refunds via the utu Tax Free app.*

Travellers will have even more reason to visit the vibrant city this year with the mega-event, Expo 2020 Dubai, taking place until March 2022.

Visit Dubai
Dubai remains one of the most popular holiday hotspots and a dream shopping destination. From world-class shopping malls, fine dining experiences, and eclectic landmarks – the city has something for everyone. Travellers will have even more reason to visit the vibrant city this year with the mega-event, Expo 2020 Dubai, taking place until March 2022.

Shop, win and be entertained as Dubai Shopping Festival (DSF) returns from 15 December 2021 to 30 January 2022 with incredible deals, innovative events, world-class entertainment and life-changing prizes. As the longest running event of its kind, DSF has grown over the last 27 years into a signature celebration for citizens, residents and visitors alike. Featuring the ultimate retail therapy from a wide range of home-grown and global brands as well as live concerts, nightly shows, outdoors markets, pop-up dining and more, this year’s DSF experience is not to be missed.

Offering more than 28 million members exclusive rewards
Emirates Skywards continues to offer its 28 million members worldwide unmatched rewards and privileges. Members can earn and spend Miles on an extensive range of rewards, including flight tickets on partner airlines, flight upgrades, hospitality at sporting and cultural events, and money-can’t-buy experiences.

The loyalty programme recently launched an online subscription platform, “Skywards+”, to offer members easy access to customized rewards. Registered members also have a chance to earn a mile a minute, for up to 5,000 Miles, during a stopover or holiday stay in Dubai – applicable on all Emirates and flydubai tickets purchased from 1 August 2021 until 31 March, 2022.*
For more information, visit emirates.com/skywards.
*Terms and conditions apply

Shop, win and be entertained as Dubai Shopping Festival (DSF) returns from 15 December 2021 to 30 January 2022

* Applicable credit cards include: ADIB Emirates Skywards Cards, Emirates – Citibank Credit Cards, Emirates Islamic Skywards Credit Cards, Emirates NBD Skywards Credit Cards, Emirates Skywards DIB Credit Cards and RAKBANK Emirates Skywards World Elite Mastercard, ABK Emirates Visa Cards, and Emirates Skywards MasterCard®.

ameerul.hasan@thechangemakers.news