TIME Hotels announces Middle East expansion plans ahead of ATM 2022

Dubai, United Arab Emirates, 27 April 2022: UAE-headquartered hospitality company TIME Hotels has outlined ambitious expansion plans to increase its portfolio by 40% to 21 properties throughout the UAE, Saudi Arabia, Egypt and Sudan.

The UAE-based hospitality company will have a portfolio of 21 properties throughout the UAE, Saudi Arabia, Egypt, and Sudan by 2023

The announcement, which comes ahead of the company’s participation at next month’s Arabian Travel Market, which takes place from 9 – 12 May at the Dubai World Trade Centre, will see an additional six properties added to TIME Hotel’s portfolio, with developments in Fujairah, Saudi Arabia, Sudan and three in Egypt being showcased at the Middle East’s premier travel showcase.

Mohamed Awadalla, the co-founder and CEO of TIME Hotels, said: “Following the challenges of the last two years, we have seen unprecedented demand for additional rooms in key territories in the region. This, combined with our in-depth market research, has underscored the need for new, quality-driven, value accommodation.

“We have witnessed resounding success throughout the UAE, Egypt, and Saudi Arabia, and we feel now is the time to expand for the company’s future success. With six new properties, totalling 781 keys, this is an important time for our expansion and growth both regionally and internationally.”

The company will outline its ambitious expansion plans next month during Arabian Travel Market 2022

As part of the company’s expansion plans, TIME Hotels will expand its offering in the UAE with the launch of the TIME Moonstone Hotel Apartments in Fujairah, located just 10 minutes from a host of amenities, including Fujairah Mall, City Centre Fujairah, and the Fujairah Corniche. The 91-key property, which is scheduled to open on 1 May 2022, will feature 13 one-bedroom and 78 two-bedroom apartments, an all-day dining restaurant, a gym, and saunas and steam rooms.

The company will also expand in Egypt with three new properties, including the 117-key Marina Hotel & Convention Centre on the North Coast, which is expected to open later in Q2 2022. The hotel will have three restaurants, including all-day dining, an Italian and O’Learys Sports Restaurant, as well as a rooftop lounge. Guests will have access to a range of spa facilities, a 750 sqm swimming pool and a gym. The hotel will also cater to the MICE market with a 700-person capacity convention centre.

The company will also expand in Egypt with three new properties, including the 117-key Marina Hotel & Convention Centre on the North Coast, which is expected to open later in Q2 2022.

TIME will also open the 201-key five-star TIME Coral Nuweiba Resorts located on the Red Sea. The resort features five restaurants and a range of amenities, including a private beach, pool, and kid’s facilities and will officially open under the TIME banner in Q3 2022.

The final property in Egypt is the TIME Nakheel Deluxe Apartments, located in the New Capital. The 216-key property is scheduled to open its doors in Q1 2023.

In Saudi Arabia, TIME has unveiled plans to open the 57-key TIME Express Al Olaya in the Saudi capital. The Riyadh property, which will target the budget-conscious traveller, will include a restaurant, a range of leisure amenities and a lively rooftop terrace with a shisha area and dining options.

Rounding out the new openings is TIME’s first foray into the Sudanese market with the TIME Ahlan Hotel Apartments in Khartoum. The 57-key property will be home to a coffee shop, meeting rooms, a rooftop terrace, a swimming pool, a gym, and a juice bar.

“This is an exciting time for the region’s tourism industry and offers a myriad of opportunities for TIME Hotels, not only with these openings but with others that will come further down the line. We have strategically developed a range of brands within our portfolio to offer our guests, whether corporate or leisure, exactly what they want and need from a holiday, business trip or short break,” concluded Awadalla.

TIME Hotels will be exhibiting on stand HC0620 during this year’s Arabian Travel Market.

For more information, please log onto https://www.timehotels.com/

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Dubai Tourism welcomes continued support of global hospitality partners

As Dubai further consolidates its strategic partnerships in the domestic and international markets in the post-pandemic period, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has highlighted the pivotal role played by global hospitality partners in accelerating the city’s tourism recovery.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has highlighted the pivotal role played by global hospitality partners in accelerating the city’s tourism recovery.

At a meeting with the General Managers of Marriott International hotels in Dubai, Issam Kazim, Chief Executive Officer of Dubai Tourism referred to the critical support provided by Marriott in showcasing the city as a safe must-visit destination, further instilling confidence among global travellers. During the meeting, Mr. Kazim recapped the efforts made by stakeholders and partners like Marriott International to help bring about industry stabilisation, and also shared a positive industry overview underlined by the steady growth in international visitation and high occupancy levels in the first seven months of 2021. He highlighted the fact that Dubai was ranked second globally ahead of London and Paris in terms of hotel occupancy with hotels enjoying 61% average occupancy levels from January – July 2021.

Mr. Kazim also emphasised the importance of leveraging all efforts to attract more international visitors, especially benefiting from the Expo 2020 Dubai and the UAE Golden Jubilee celebrations. With the hospitality sector employing a local and expatriate workforce that boasts unrivalled service excellence, Dubai Tourism also stressed the need for hotels to use the Dubai Way online platform created by the Dubai College of Tourism, which is aimed at ensuring that hotel staff impart standardised information and instructions and provide exceptional guest relations.

Issam Kazim, CEO, Dubai Tourism, commented: “The growing industry momentum is the result of a robust strategy that was developed to manage the pandemic under the visionary leadership and guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai. We are also heartened by the commitment of our stakeholders and partners like Marriott International to stay the course and convey to the world that Dubai remains open and safe for global travellers. We are proud of the enormous contribution hotels have made with their own strategies and initiatives in the true spirit of collaboration during these extraordinary circumstances, and we are also grateful to their support in ensuring that the industry enjoys continued success.”

Mr. Kazim also emphasised the importance of leveraging all efforts to attract more international visitors, especially benefiting from the Expo 2020 Dubai and the UAE Golden Jubilee celebrations

Sandeep Walia, Chief Operating Officer – Middle East, Marriott International said, “Under the guidance of its visionary and inspiring Leaders and the efforts of Dubai Tourism, Dubai has done a remarkable job in building the confidence of travellers and continues to be one of the most sought-after destinations in the world. The demand trends in Dubai have been positive and we’ve seen our hotels in this market perform particularly well over the past year. We know that all signs show there is a huge pent-up demand for travel and we believe Dubai will continue to be a top destination for tourism, especially with the upcoming Expo 2020. We are honored be a part of the growth of this amazing destination and remain committed to supporting the efforts of Dubai Tourism.

Dubai was one of the first cities globally to reopen its markets and businesses, and continues to stay open. This was achieved through a prudent and staggered approach to the reopening of sectors while ensuring strict compliance with globally benchmarked health and safety protocols. The UAE also has one of the world’s highest per capita vaccination rates.

Participants at the meeting were also provided a brief overview of the marketing initiatives launched by Dubai Tourism in international markets including the latest global campaign, Dubai Presents featuring Hollywood stars Jessica Alba and Zac Efron, which was screened at the meeting. Following the launch of the first two cinematic trailers, Spy Action and RomCom, the campaign generated over 200 million views.

ameerul.hasan@thechangemakers.news