Fashion Stylist to being a Marketing Head of a Corporate Firm, The Change-making story of Parnita Singh

Parnita Singh has done political science from Khalsa College New Delhi, from being Political Science Student to a Successful Fashion Stylist has been a change-making journey.

Smart work beats hard work every time. Working on the right things is more rewarding than working hard on the wrong things. Parnita Singh

Her mantra for success is as follows:

1. Hard work is not the key to success If it was, construction workers would be the most successful people in the world.

2.  Direction is more important than intensity

If you’re driving in the wrong direction, you’ll never get to your destination regardless of how fast you drive.

3. What you work on is far more important than how much you work

Smart work beats hard work every time. Working on the right things is more rewarding than working hard on the wrong things.

Coming from a super well-off family yet paving a path for herself has been quite challenging. She worked as a fashion stylist with Zee Tv in Bombay then came back to Delhi with just 50k in pocket. Starting her career all over again working with American Express in night shifts just to earn and pay the rent.

Getting selected by an aviation company as a Marketing Head. Here as a Marketing Head she was responsible for crafting strategies, managing budgets, and setting goals for marketing teams. She ensured consistent brand messaging, analyzed consumer behavior, and identified market expansion opportunities.

Recently she got awarded the “Best Mentor of the Year” by Global Empire Events and Biz Nation TV in their Women Leader forum that was held in ITC New Delhi

The business management skills has given her opportunity to
switch to the corporate sector through a start-up company called “Vertex Global Services where she led and directed the marketing department, including digital marketing, advertising, communications, and creative teams. She used to develop marketing plans, allocate resources, and set short-term and long-term goals. worked there for a year and a half. Got promoted in just 8 months. Got accolades like the Bravo award so the consistent performance. But some things did not work out as per her vision of so switched to another corporate named “Personiv”

In personiv Parnita Singh used to coordinate with vendors, and agencies, and participate in company planning. Ultimately, my role was to drive brand awareness, enhance profitability, and achieve marketing objectives. In this role, she leads the Marketing department to maximize profitability and enhance competitiveness in the market

Recently she got awarded the “Best Mentor of the Year” by Global Empire Events and Biz Nation TV in their Women Leader forum that was held in ITC New Delhi.

Parnita Singh’s future goal is to inspire people and especially Women. She wants them to know that Women today can do much more than just sitting at home and wasting time in the kitchen.

Professionally She wants to be the Director of Marketing and someday open her agency

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India and UAE sign the historic CEPA aimed at boosting goods trade to US$ 100 billion over next five years

India and UAE signed the historic Comprehensive Economic Partnership Agreement (CEPA) aimed at boosting the merchandise trade between the two countries to US$ 100 billion over next five years. The deal was signed during the virtual summit meeting between Hon’ble Prime Minister of India, Shri Narendra Modi and H.E. Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi.

India and UAE are natural partners with many complementarities, says Shri Piyush Goyal
India- UAE CEPA sees many firsts including automatic authorization for Indian pharma products, strict rules of origin and safeguard mechanism against surge in imports.

India and UAE signed the historic Comprehensive Economic Partnership Agreement (CEPA) aimed at boosting the merchandise trade between the two countries to US$ 100 billion over next five years. The deal was signed during the virtual summit meeting between Hon’ble Prime Minister of India, Shri Narendra Modi and H.E. Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi.

Shri Goyal emphasized that the Agreement was not an interim arrangement but a complete and comprehensive economic partnership finalized in the shortest possible time in history. He said that the agreement covered the widest possible array of subjects from free trade to digital economy to government procurement and several other strategic areas of mutual interest. He complemented the teams on both sides for their commitment and their dedication and for successfully concluding one of the most balanced, fair and equitable agreements in just 88 days, working in a spirit of brotherhood and friendship understanding each other’s sensitivities.

Emphasizing that CEPA would generate 10 lakh jobs across multiple labour-intensive sectors, the Minister said that major sectors like gems and jewellery, textiles, leather, footwear, furniture, agriculture and food products, plastics, engineering goods, pharmaceuticals, medical devices, sports goods etc. will benefit from this deal and create large scale, employment for our young boys & girls.

CEPA to generate 10 lakh jobs across labour-intensive sectors such as Textiles, Gems & Jewellery, Leather, Footwear, Pharma, Agriculture products, Medical Devices, Plastics, Sports Goods and Automobiles

Shri Goyal said that there were many firsts in the CEPA agreement. He said that UAE had agreed to automatic registration and market authorization for Indian medicines in case of their regulatory approval in developed countries such as USA, EU, UK and Japan. The Commerce & Industry Minister added that the agreement also had a permanent safeguard mechanism which can be resorted to in a situation of sudden surge in imports along with strict rules of origin, which will prevent products from other countries through the CEPA route.

Addressing the gathering, H. E. Touq Al Marri, Minister of Economy (UAE) termed it as a momentous new chapter in the shared history between the two nations. He added that the India-UAE CEPA is a milestone in the relationship between India and UAE and has been built on decades of enterprise and aspires to establish a new era of progress and prosperity for the people of both nations.

He highlighted the long standing cultural and economic relationship between the two nations and said that India was the first nation UAE chose to partner with in the post pandemic world. Speaking on the occasion, H.E Thani Al Zeyoudi, Minister of State for Foreign Trade also expressed his appreciation to the teams from both sides for the early conclusion of the CEPA. He added that if our investors, entrepreneurs and businesses engage with each other with a sense of purpose, there is no limit to what can be achieved.

H. E. Touq Al Marri , Minister of Economy (UAE) terms the CEPA as a momentous new chapter in the shared history between the two nations

Several other agreements were also signed today between the two nations, including an MoU between APEDA and DP World & Al Dahra on the UAE side regarding “Food Security Corridor Initiative” and an MoU between GIFT city (IFSCA) and Abu Dhabi Global Market (ADGM).

Source : PIB India

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