Fashion Stylist to being a Marketing Head of a Corporate Firm, The Change-making story of Parnita Singh

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Parnita Singh has done political science from Khalsa College New Delhi, from being Political Science Student to a Successful Fashion Stylist has been a change-making journey.

Smart work beats hard work every time. Working on the right things is more rewarding than working hard on the wrong things. Parnita Singh

Her mantra for success is as follows:

1. Hard work is not the key to success If it was, construction workers would be the most successful people in the world.

2.  Direction is more important than intensity

If you’re driving in the wrong direction, you’ll never get to your destination regardless of how fast you drive.

3. What you work on is far more important than how much you work

Smart work beats hard work every time. Working on the right things is more rewarding than working hard on the wrong things.

Coming from a super well-off family yet paving a path for herself has been quite challenging. She worked as a fashion stylist with Zee Tv in Bombay then came back to Delhi with just 50k in pocket. Starting her career all over again working with American Express in night shifts just to earn and pay the rent.

Getting selected by an aviation company as a Marketing Head. Here as a Marketing Head she was responsible for crafting strategies, managing budgets, and setting goals for marketing teams. She ensured consistent brand messaging, analyzed consumer behavior, and identified market expansion opportunities.

Recently she got awarded the “Best Mentor of the Year” by Global Empire Events and Biz Nation TV in their Women Leader forum that was held in ITC New Delhi

The business management skills has given her opportunity to
switch to the corporate sector through a start-up company called “Vertex Global Services where she led and directed the marketing department, including digital marketing, advertising, communications, and creative teams. She used to develop marketing plans, allocate resources, and set short-term and long-term goals. worked there for a year and a half. Got promoted in just 8 months. Got accolades like the Bravo award so the consistent performance. But some things did not work out as per her vision of so switched to another corporate named “Personiv”

In personiv Parnita Singh used to coordinate with vendors, and agencies, and participate in company planning. Ultimately, my role was to drive brand awareness, enhance profitability, and achieve marketing objectives. In this role, she leads the Marketing department to maximize profitability and enhance competitiveness in the market

Recently she got awarded the “Best Mentor of the Year” by Global Empire Events and Biz Nation TV in their Women Leader forum that was held in ITC New Delhi.

Parnita Singh’s future goal is to inspire people and especially Women. She wants them to know that Women today can do much more than just sitting at home and wasting time in the kitchen.

Professionally She wants to be the Director of Marketing and someday open her agency

Info@thechangemakers.net

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